Ad retargeting is a type of PPC advertising. Advertisers configure their ad campaigns to target specific web users based on their previous internet activity, which can be discerned through cookies and third-party data. This allows advertisers to make bids that target users whose browsing history makes them more likely to click on the ad.

Once retargeting pixels are setup it will trigger as a user visits your website. If the user leaves your website without fulfilling a conversion goal (such as filling out a contact form or placing a purchase), our retargeting ads will follow them online on multiple platforms, including Google, Facebook & Youtube with the goal to encourage those users to return to your site and convert or complete a purchase.

Alternatively, retargeted ads can be served to users who have never interacted with your brand, but have shown interest in other brands and product pages that are similar to yours. This is called dynamic retargeting.

At Cybertron, our retargeting specialist will make strategic recommendations for how to allocate spend based on historic campaign performance, marketing objectives, target audience and other variables. This will ensure that advertising spend is always funneled toward channels that will yield maximum returns.

Cybertron’s PPC consultants can manage retargeting campaigns via Google, Facebook & YouTube using leading retargeting tools to assist you with:

A retargeting platform like Google & Facebook makes it easy to segment audiences according to how they interact with your site or other content on the web. For example, you can define audiences based on activities such as what pages they visit, what buttons they click, how many impressions they have been served, whether or not they’re part of an existing campaign audience in your CRM and much more

The market for local services on the web is enormous. In fact, nearly half of all web searches have local intent. Geotargeting lets you create location parameters to help you retarget users based on their proximity to certain markets.

Your dedicated PPC consultant tracks conversions, creates custom reports, and measures campaign performance by tracking average CPC, cost per acquisition, return on advertising spend (ROAS) and other key metrics.

Why Retargeting works? Because it generally targets prospects who’ve shown an interest in your product or service category and who just didn’t convert to an Engaged Prospect on your website for whatever reason.

There are two basic types of retargeting programs:

Site retargeting targets recent visitors to your website by dropping a cookie on your prospect’s computer. From that point forward, as the visitor goes out across the Internet, the search retargeting service will insert a banner or text ad for one of your offers on whatever website your best prospects are visiting.

Search retargeting targets web searchers who haven’t yet visited your site but have been using keywords that match your ad campaign. How does search retargeting work?

Data is collected through a network of partner websites that cookie individuals arriving from search engines; making note of the keywords that sent them there. The advertising network that these websites are part of will then serve your retargeting ads when your keywords match the search keywords used.

In all cases, you only pay if your prospect clicks on your ad, and you can control how much you’re willing to spend when you get a better sense of the payback. In the meantime, your offers follow your prospects around the web providing you with a fantastic, no-cost awareness campaign.

Retargeting campaigns generally outperform contextual advertising:

• Web users are 70% more likely to convert through retargeted ads.

• Cart abandoners are 25% more likely to convert on e-commerce stores after encountering a retargeted ad.

• Retargeting can increase ad engagement by as much as 400%.

At Cybertron, there are no best guesses – hard data informs every marketing strategy we create, and drives every tactical decision we make.

Our PPC consultants work directly with your marketing team to optimize advertising spend and deliver retargeting campaigns that convert.

It has been seen that after retargeting with an ad, the website visitors are 70% more likely to convert on your website and the average click-through rate for retargeted ads is 0.7%. Compelling, right? Below are the various benefits of retargeting

• Reach Interested Prospects: The most important benefit is it helps you avoid situations in which you are shooting ads all over the web. Instead, you are displaying ads solely to people who have expressed their interest in your business

• Increase Brand Awareness/Recall: Retargeting is a great way to stay in front of your prospects and keep them aware of your brand. Even if they do not convert right away, your brand will be on top of their mind when they decide to make a purchase. Brand awareness can be huge for business growth and retargeting helps you get exposure from the right prospects.

• Cost Effective: You can not get the maximum ROI for every penny spent on digital advertising. As the conversion rate in case of retargeted ads is very high you are much likely to get the value out of money spent on the ads.

• Increased Conversions: Traffic transforms into prospective leads. Encouraging customers to return to your website and connect with the brand helps you nurture leads, hence increasing chances of conversions.

• Gain Insights: Another benefit of Retargeting is that you can understand where is the higher percentage of retargeted prospects are being found after leaving your website. The analytics of your current and previous retargeting campaigns will create a roadmap for you to decide on your future marketing efforts to bring quality traffic to your website.